How to Keep Your Business Above Water During Difficult Times

by Evan

With the current Covid-19 pandemic, many businesses are struggling. However, not all hope is lost. While circumstances might be beyond your control, there are still things any business can do to improve their chances of survival.

Make Sure The Business Has Access To Financing

Every business needs to be able to maintain positive cash flow. If your business is running low on cash and you think that you might soon run out of cash reserves entirely, you need to take steps to mitigate these circumstances. A business that loses access to all of its funding sources is at the mercy of its creditors. During the current crisis, it is possible that lenders will be more lenient than usual in deferring payments. However, it would be naive to think that these payments will be deferred forever.

Sooner or later, all debts must be paid. If you are worried about your business’s current financial situation, you might want to consider fixed cost short-term business loans. These are one of the best ways for any small business to shore up their finances without taking on a significant burden of debt.

Audit Your Staffing

One of the most significant costs for smaller businesses is going to be their payroll. In times of crisis or when your cash flow is severely reduced, one of the first things that you should look at is your current staffing levels. It’s never enjoyable having to lay off staff, but desperate financial situations call for desperate measures. If your business simply cannot afford to keep the current roster of staff on the payroll then it doesn’t benefit anyone for you to exhaust your finances trying to do the impossible.

If your cash flow is limited, it is worth conducting an audit of your current personnel and assessing whether you really need all of them. If there are any staff members that you can do without, you should seriously consider whether it is worth letting them go.

Don’t Neglect The Small Stuff

It is important to keep an eye on the big picture, but you should also not neglect the small things. When your business is struggling or entering hard times, sometimes it is the smallest changes that make the biggest difference.

Consider what attracts the most customers to your business and formulate your strategy around this. Just because times are tough, it doesn’t mean that you need to engage in a wholesale restructuring of your entire business.

Be Adaptable

One of the key characteristics of any business that is able to survive in the long-term is adaptability. Businesses that aren’t able to adapt to changing circumstances are doomed to fail – only those who are able to adjust their operations in response to evolving circumstances are able to survive in the long run.

Depending on the time of business you are running, and the nature of the difficult times you are facing, you might have to completely rethink the way that you operate. Of course, this kind of dramatic retooling is going to be difficult for any business. However, you need to weigh the costs of transforming your operation against the costs of folding completely. If you want to stay afloat, then you need to be prepared to adapt.

There are no guarantees in the world of business; even the most well-run businesses have to contend with the usual market pressures and the potential for the unexpected. The only businesses that are able to navigate this uncertainty are those that are capable of adapting. By sticking to the advice above, you should be able to keep your small business afloat regardless of outside circumstances.

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