I was reading an industry magazine when I saw this ad. I have seen them in the past, but for some reason this one caught my attention (nice work advertising team for Kraft). What took me back was that this advertisement was not for a brand which was under the Kraft umbrella, but rather completely geared towards investors.
While I don’t own any individual Kraft stock, if I had to guess I probably own it within a mutual or index fund. Notwithstanding my lack of direct investment in the company, I had two conflicting thoughts when I saw this ad:
- On the one hand, it could bring new investors which would increase my investment. If everything stays the same more people interested in the firm could drive share prices up.
- While on the other hand, why does Kraft care? Do they need more investor attention? If so, why?
Am I over-thinking the ad?