The unthinkable just happened: as hard as you’re trying, you just can’t seem to come up with new blog ideas to explore. You never thought you’d run out of them, but here you are stuck in a creative block. The worst part about it is that it happened when your blog was finally starting to get some traction.
Before you fall into despair, learn that creative block can happen to anyone, especially if you place a lot of emphasis on the quality of your content. So, what can you do when you feel like your creative juices are running dry?
Here are a few tips and tricks to get out of the creative rut.
Most technical writing for websites start by offering solutions to the problems they assume their readers are encountering. But, what if you start your creative process backwards by trying to figure out what your readers’ issues are first and then offer the solutions? Find out what’s bothering them, what’s on their mind and only then give them some answers by developing your content around their questions.
But, how do you do that? The first strategy we can recommend is to use what you already have – your blog.
Your blog is a gold mine just waiting to be explored – think how easy it is just to review your content and read your audience’s comments. If you haven’t done it already, you should. In the comment section you’ll find topics that are relevant to your readers, real issues they’re facing or things that interest them and that you could use as inspiration for your future posts.
Another great strategy is to scour forums and other similar Q&A websites. But be careful to find the appropriate ones that are in the same niche as you are.
Offer Something That No One Else Does
Regardless of your niche, there are always topics and questions people ask that are maybe too difficult to answer and that, subsequently, everyone seems to avoid answering. This situation can best be noticed on forums where readers open threads with questions that just remain unanswered and ignored by everyone else, simply because no one has the right answer.
If you want to bring something new to the table, be the one that offers what no one else does. Give solutions to these issues, and you’ll see how much attention you will garner just from that.
However, be prepared to do a lot of research and write some stellar content for your audience. There’s probably a reason why these questions remained unanswered. So, whatever you do, make sure you deliver quality. Otherwise, all your effort will be in vain. Write about these topics only if you have the data, resources, and expertise necessary to back you up.
Yes, it sounds shady but before you dismiss it, just think about it for a second. Even the great Pablo Picasso once said that good artists copy while great ones steal.
Don’t just start borrowing other people’s ideas, tweak them a little and then present them as your own. Don’t copy! Instead, steal what they’re doing – do your research on your competitors, absorb and understand everything they’re doing, learn everything you can from them and then use that knowledge to your advantage.
There’s nothing wrong with keeping an eye on the competition and keeping yourself up to date with everything that’s going on in your industry. What’s important is that you take the lessons you learn and use them as a source of inspiration to create unique content.
Constantly coming up with new, fresh ideas for your blog is not an easy task. It’s only natural to get in a creative rut at some point, especially if you’re always trying to come up with innovative topics. Don’t worry – everyone reaches that point, and everyone gets through it sooner or later. Just make sure to push through as hard as you can and use your creativity and inventiveness to find original content ideas for your readers.