There are many different types of businesses that are tempting when you begin to scratch the itch of entrepreneurism. These business ideas will come about based on costs, competition, and overall demand for the product.
If there is at least one constant that I’d say plays a part of any idea then it’s that this business idea should (and needs) to be developed with the Web in mind… specifically: eCommerce. Online commerce is your gateway to delivering product to the world; without an online presence, even if choosing to launch something very small, you would be doing yourself a major disservice.
If I were to start fresh and advise new entrepreneurs on where to begin with systems to leverage eCommerce and all those benefits of leveraging the Web … well… it would be this:
- A Flexible Payment Gateway – Checkout is a great option when it comes to payment gateways for eCommerce because it integrates nearly every payment option from around the globe. Being able to process orders through every major card and easy integration makes it a solid choice for making those sales.
- A Robust CRM System – In this case, I would say go with the tried and true Salesforce for handling most of your customer service requests. CRM systems can do wonders for managing all aspects of the customer side of the business without allowing it to become too convoluted and bogged down by disjointed efforts often found when using multiple customer service apps.
- A Simple Social Management Suite – Hootsuite takes the cake in terms of managing all of your social media efforts. You can handle FB, Twitter, LinkedIn, and whatever else you throw at it, which saves times and allows you to quantify (and build on) your time when leveraging social media to make the sales.
- A Content Marketing Tool – HubSpot is the game-changer when it comes to content marketing. The endless amount of information found through their site/training programs along with the marketing software makes it a powerhouse for the creation and distribution of content. When you have something good to say and want to get it to your audience in an efficient manner then you’ll want to give content marketing software a run for its money.
- An Understandable Analytics Service – I vote for Google Analytics since it’s the dominant player; it only provides you with actionable information but does so in a way where you’re able to easily understand what’s being reported. Stacking analytic services on top of your eCommerce efforts are going to provide you with the data that brings in customers, how they interact, and what’s really selling well through your business. Quantifying that information into something that creates action is what really gets the sales going on the Web.
A sound eCommerce shopping cart, channel to handle customer service, social media management, content marketing production, and analytics are the foundational items that are needed to really make the Web work in your favor. Consider a start with the mentioned resources; bring fire to the competition.