Would seeing an older version of yourself make you save more for retirement? I am not talking about a cartoon older version of yourself, instead a legitimate rendering using the same technology “they” use to produce an older rendering of a missing child. Lauren Barack explores this issue in an article titled, “Saving For Retirement with an Avatar” found in the financial industry magazine, RegisteredRep.
The article describes how global powerhouse Allianz is trying to apply that technology to personal finances and investments,
Cathy Smith has spent months talking about aging — how many wrinkles someone may have when he’s 65 years old, the circles under his eyes, even hairlines. No, she’s not an expert in plastic surgery. Nor is she a makeup artist. Smith is the co-director at Allianz Global Investor Center for Behavioral Science. And her work? To help Allianz craft a tool that will virtually age investors in moments, in hopes it’ll be the push they need to take their retirement plans seriously.
As digital tools become more commonplace in retirement planning, helping reps visualize how a client’s financial plans are materializing, a new tool is expected to bring those later years into another kind of focus. Instead of clients seeing their investments mature, Allianz wants investors to see themselves mature as well — in physical terms.
While the statistics they use seem laughable something just resonates with the conclusion being true. Specifically,
Three studies from Stanford University, the last in 2010, showed college students who were virtually aged by about 45 years put away more money into a hypothetical retirement account than students who didn’t get to meet their older selves.
In the research, 50 college-aged participants were told they’d unexpectedly received $1,000 and were asked to divide the money into four buckets: retirement, a checking account, a nice gift for a friend or loved one, or on a special and expensive outing. Students then donned virtual reality goggles, with a select group shown a version of their 70-year-old selves. Afterwards, they were asked to divide up their money. The results showed that students who virtually met their aged avatars saved twice as much for retirement versus participants who only met their current selves.
I am not sure how many people really read that statistic in the magazine, but what kind of study only has 50 participants nevertheless between 3 studies. What happened in the other 2 studies? Ignoring the studies, doesn’t the conclusion just seem correct.
I believe it is human nature to avoid negative repercussions and thus showing someone an older version of one’s self we would that to believe that the person is well taken care of, otherwise, because our only other option would be to pray for Doc Brown and the flux capacitor.
Would Numbers or an Older Version of You Make You More Aggressive in Saving for Retirement?
We all know that personal finance is personal and seeing I think this upcoming technology can revolutionize Retirement Planning but it makes me wonder about what is more effective:
- A Spreadsheet/Document which shows just how far away the goal of a comfortable retirement is OR
- A picture/avatar of Future Evan
For me, personally, I would guess the spreadsheet, but I don’t think I am particularly normal when it comes to personal finance issues. I mean I do run a
boring bad ass personal finance blog.
What would get you moving more – a picture of your future self or a spreadsheet that shows you are broke?