Two Important Requirements to Build an E-Commerce Business

The Internet has made it possible for anyone to open an online business and either create a side gig or a full-time income stream.  The cost of opening an Internet business is generally low, so you aren’t initially saddled with debt and can instead become profitable (hopefully) from the beginning.

While being an Internet retailer is financially advantageous to the small business owner, there are other issues you must consider to keep your customers’ financial information safe and to keep your customers happy.  If you can satisfy both of these customers’ needs, you will likely see your business flourish.

A Secure Payment Option

One of your first objectives when setting up shop is to find secure credit card processing services, so your clients’ financial and personal information will be safe when they are paying online.  We have all heard of companies who have had data breaches and, as a result, their financial information was compromised.  This is a concern for the smallest business to the largest, so this step is essential to the growth of your business; if customers don’t feel safe using their credit card, they won’t purchase from you, and your business won’t grow.

An Excellent Customer Service Team

If you are strictly an Internet only business, you will undoubtedly have unhappy customers once in a while.  For instance, if you sell clothing, you will have a customer who has purchased clothing that does not fit and needs to be returned.  Others could just be unhappy with the product they receive.  To handle these customers’ concerns, you will need to have stellar customer service.  The response of your customer service team can increase word-of-mouth referrals from customers who were displeased initially but were pleased with the customer service they received.

If you have a poor customer service team, those same customers, instead of giving word-of-mouth referrals, are likely to complain about your business, which could ultimately hurt your bottom line, especially in the age of so many review sites on the web.  A few bad electronic reviews on sites such as Yelp! could mean the end of your business as potential customers decide to avoid your site.

While it is easier than ever to set up an Internet business, setting it up is only one part of running an online business.  Two more important concerns are establishing a secure payment portal and hiring and training an excellent customer service team.  Doing so can help your business thrive and your income increase.

Post by Melissa

One Response to Two Important Requirements to Build an E-Commerce Business

  1. […] online shopping cart is much more than just a means to an end. Along with the standard order finalization and payment processing functions, this tool can also be used to attract, engage with, and connect to your customers. There are […]

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